Ad-blocking browser Brave signs up Dow Jones Media Group as a partner

Ad-blocking browser Brave signs up Dow Jones Media Group as a partner

Brave is the ad-blocking web browser founded by former Mozilla CEO Brendan Eich. Brave partners with Dow Jones Media Group, to bring Media Group content (specifically, full access to or a premium MarketWatch newsletter) to ‘a limited of users who download the Brave browser on a first-come, first-serve basis’.

In addition, Barron’s and MarketWatch are becoming verified publishers on Brave’s Basic Attention Token (BAT) platform, a blockchain-based system that will allow consumers and eventually advertisers to pay publishers. (Brave had a hugely successful initial coin offering last year.)

And the companies said they will be working together to experiment with different ways to use blockchain in media and advertising.

To be clear, the just involves the Dow Jones Media Group, not the larger Dow Jones organization (which is best-known for publishing The Wall Street Journal). And the language that the companies are using suggests that they’re very much approaching this as an experiment.

But it’s certainly a dramatic change in tone from the way most publishers talk about ad-blockers. In fact, a group of newspapers (including the Journal) published a letter two years ago stating that Brave’s model was “indistinguishable from a plan to steal our content to publish on your own website.”

Brave also recently announced the launch of a referral program that rewards creators with BAT when they convince their fans to switch over to the browser. In the same announcement, the company said it has 2 million monthly active users.



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