Yahoo Mail launches new wave of updates with faster loads, Personalization features

Yahoo Mail launches new wave of updates with faster loads, Personalization features

Gmail’s smaller competitor Yahoo Mail launched its own set of updates, covering both new Personalization features and faster performance times. The changes come about 10 months after Yahoo Mail rolled out its own major redesign, and are an extension of some of the themes that the company introduced back then.

Change and iteration is the theme of the day, it seems: today, Yahoo Mail’s parent Oath, also announced a new president and COO, K. Guru Gowrappan, who joins from Alibaba and had in his distant past once also worked at Yahoo, Quixey and Zynga. (Additionally, Oath’s former senior director of publisher products, Simon Khalaf, has also parted ways with the company.)

Yahoo Mail has a long road ahead of it to grow its user base, though. Putting to one side the fact that many people have stopped using email, opting instead for messaging apps and more integrated communications platforms like Slack, Yahoo Mail itself has had its own competitive and security issues.

Most pointedly, the service suffered one of the biggest user data breaches in the history of the internet, affecting more than 1 billion people and impacting the price that Verizon ultimately paid by some $350 million when it acquired Yahoo last year.

That, plus the lack of updates Yahoo Mail made over many years previously, and the swift rise of the very popular Gmail from Google and very office-friendly services like Microsoft’s, have all served to keep Yahoo Mail’s growth in strong check.

In any case, today Yahoo Mail’s focus is on improvements to the performance of the whole Mail product, impacting both paid and free tiers. For one, the company continues to iterate on the new Redux architecture that the company introduced when it announced its rebuild last year.

Among the changes that are now in place, Yahoo says there is now a 50 percent reduction in JavaScript exceptions; and a 20 percent reduction in overall API failures, including 20 percent when checking for new emails, 30 percent when reading email messages and 20 percent when sending emails. Page load performance is up by 10 percent, and frame rendering by 40 percent — numbers that may not really be understood in any practical way by users, but inevitably make the Yahoo Mail experience much smoother.

In terms of new features, there are several areas where Yahoo Mail is adding more bells and whistles that focus on personalization. Yahoo Mail said that photo themes — the ability to add new backgrounds behind the actual interface of the otherwise relatively vanilla mail service — have been one of the most consistently requested features for the product.

So building on the previous ability to change the of your background, now you can also add photos (illustrated in the GIF above). Given the existence of Flickr in the Yahoo stable, and the way that Yahoo has been using imagery in other products like its Weather app, I’m surprised that it’s taken this long to get this one off the ground.

Another new feature is tighter and better integration with your calendar. Specifically, now Yahoo Mail will let users create and send calendar invites directly from within the mail service. This will also mean that users can now short-cut by accepting invites (or rejecting) without even opening the mail itself. Users of Gmail may know this feature well, and again it’s a welcome and needed (and overdue) addition to the Yahoo web mail service.



Linux & Windows Geek, Blogger & System Administrator

Leave your message

Scroll Up