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Wayfair’s Android app now lets you shop for furniture using Augmented Reality

Wayfair’s Android app now lets you shop for furniture using Augmented Reality

Online furniture retailer Wayfair has introduced an augmented reality feature in its mobile app for Android that will allow customers to visualize furniture in their own home ahead of purchase, just by holding up their smartphone.

The feature, called ‘View in Room ’, was previously available on iOS, leveraging Apple’s AR platform ARKit. Now, Wayfair is taking advantage of ’s ARCore to offer the same option to users.

ARCore, Google’s answer to Apple’s AR platform, was publicly released last month, giving developers a way to integrate AR technology into their Android applications, where they can reach a potential audience of over 100 million Android devices.

Wayfair is not the only shopping site to quickly roll out ARCore support now that it’s available – eBay yesterday launched a feature for sellers that helps them find the right shipping box using AR technology, and promised other AR-enabled features this year. IKEA also just released an Android version of its AR app IKEA Place this week.

Other retailers have been experimenting with AR, as well, including Amazon and Target.

Retailers’ interest in AR is not just because it’s new and trendy – it can help them address the real issue that online shoppers face, when trying to buy furniture from a website, instead of in person.

Wayfair’s app helps with those questions, as it projects the furniture or décor in 3D at full-scale, and anchors them to the floor. This lets shoppers see if the object in question fits in the room – without needing to break out their measuring tape. It also helps them get a visual of what the room will look like with the new furniture added.

And because the image is in 3D, you can walk around it to see it from different sides – which also helps with consumers’ buying decisions.

Credits: https://techcrunch.com//03/20/wayfairs-android-app-now-lets-you-shop-for-furniture-using-augmented-reality/

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SNR

Linux & Windows Geek, Blogger & System Administrator

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