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Maker of Humvee Military Vehicle sues Activision for using it in ‘Call of Duty’

Maker of Humvee Military Vehicle sues Activision for using it in ‘Call of Duty’

The (), commonly known as the Humvee, is a four-wheel drive military light truck produced by AM General. The maker of Humvee is suing the publisher of the Call of Duty series for using its military vehicles in the without permission. In its lawsuit, AM General LLC accused Activision Blizzard Inc of reaping ‘billions of dollars’ by using both the Humvee and HMMWV trademarks in the , and related toys and books.

The light military truck that’s been deployed in war zones in Iraq and Afghanistan. And, on the virtual battlefield in Call of Duty, which started life in 2003 and has been breaking sales records ever since. By , Activision was touting over 250 million copies sold of the , and more than $15 billion in revenue. Activision has said ‘Call of Duty’ last year was the world’s largest game console franchise, and North America’s largest for the eighth straight year.

AM General thinks its trucks played a large part in that success. The company claims that Activision duped gamers into believing that “AM General licenses the games or is somehow involved [in their] creation.” After more than a year of with the video game publisher, it is now seeking compensatory, punitive, and triple damages from Activision, which should amount to a lot of dough. Activision is refusing to comment on the pending legal matter.


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