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Computers can now Read Facial Emotion and Analysis

Computers can now Read Facial Emotion and Analysis

Emotions play an important role in the ’s decision to make a purchase, so emotional analytics are of great value to marketers and advertisers.

Emotional creatures: “We tend to think of ourselves as rational beings, but many of our decisions are driven by emotions,” says Daan Bolder. He’s managing partner at Braingineers, an emotion analytics company based in Amsterdam. The company combines EEG’s (which record electrical activity in the brain) with eye-tracking technology to analyze how people respond to online content.

“That means we invite participants to our lab to test certain websites or watch video content. An EEG headset measures their brain activity while they complete certain tasks. Simultaneously, eye-tracking software tells us which focus points attract their gaze.”

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Computers can now Read Facial Emotion and Analysis
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Computers can now Read Facial Emotion and Analysis
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Emotions play an important role in the customer's decision to make a purchase, so emotional analytics are of great value to marketers and advertisers.
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Softcare CS
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