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Amazon acquires Ring, a global home security company

Amazon acquires Ring, a global home security company

Amazon officially acquires Ring, a global home security company. Ring manufactures a range of home security products that incorporate outdoor motion based cameras and doorbells, such as the Ring Video Doorbell, that was featured on ABC’s Shark Tank in 203.

Amazon is quick to note in its press material that the Ring name is sticking around — for the time being, at least. The company’s products will be joining a bunch of other under the Amazon umbrella, including the company’s own Cloud Cam and various devices by one-time competitor, Blink.

Among other things, that means that existing customers shouldn’t expect service interruptions with the product. That said, I wouldn’t be too surprised to see the company pushing toward an -based smart home hub solution to rival offerings like Apple’s Home app. Certainly it would make sense for the company to try to put everything in the same place — and could ultimately make things a bit less fragmented for the consumer.

Not insightful, but about as much as one can expect from the head of a company recently purchased by Amazon. While Siminoff says Ring will stay relatively independent, maintaining its Santa Monica office, becoming a piece of Amazon’s smart home play likely means deeper and deeper integrations with the company’s home hardware offerings.

Amazon’s clearly been eying the company for a while. The company backed Ring through the Alexa Fund, which has become a bit of a funnel for future acquisitions of late, as it looks to leverage /Alexa’s success into an all-out smart home takeover.

Credits: https://techcrunch.com/2018/04/12/amazon-officially-owns-ring-so-lets-talk-product-integration/


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