Amazon acquires Ring, a global home security company

Amazon acquires Ring, a global home security company

Amazon officially acquires Ring, a global home company. Ring manufactures a range of home products that incorporate outdoor motion based and doorbells, such as the Ring Video , that was featured on ABC’s Shark Tank in 2013.

Amazon is quick to note in its press material that the Ring name is sticking around — for the time being, at least. The company’s products will be joining a bunch of other smart home devices under the Amazon umbrella, including the company’s own Cloud Cam and various devices by one-time competitor, Blink.

Among other things, that means that existing customers shouldn’t expect service interruptions with the product. That said, I wouldn’t be too surprised to see the company pushing toward an Alexa-based smart home hub solution to rival offerings like Apple’s Home app. Certainly it would make sense for the company to try to put everything in the same place — and could ultimately make things a bit less fragmented for the consumer.

Not super insightful, but about as much as one can expect from the head of a company recently purchased by Amazon. While Siminoff says Ring will stay relatively independent, maintaining its Santa Monica office, becoming a piece of Amazon’s smart home play likely means deeper and deeper integrations with the company’s home hardware offerings.

Amazon’s clearly been eying the company for a while. The company backed Ring through the Alexa Fund, which has become a bit of a funnel for acquisitions of late, as it looks to leverage the Echo/Alexa’s success into an all-out smart home takeover.

Credits: https://techcrunch.com/2018/04/12/amazon-officially-owns-ring-so-lets-talk-product-integration/

blank
SNR

Linux & Windows Geek, Blogger & System Administrator

Leave your message

Scroll Up