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Amazon acquires Ring, a global home security company

Amazon acquires Ring, a global home security company

officially acquires Ring, a global home security company. Ring manufactures a range of home security products that incorporate outdoor motion based cameras and doorbells, such as the Ring Video Doorbell, that was featured on ABC’s Shark Tank in 2013.

Amazon is quick to note in its press material that the Ring name is sticking around — for the time being, at least. The company’s products will be joining a bunch of other smart home devices under the Amazon umbrella, including the company’s own Cam and various devices by one-time competitor, Blink.

Among other things, that means that existing customers shouldn’t expect service interruptions with the product. That said, I wouldn’t be too surprised to see the company pushing toward an Alexa-based smart home hub solution to rival offerings like Apple’s Home app. Certainly it would make sense for the company to try to put everything in the same place — and could ultimately make things a bit less fragmented for the consumer.

Not super insightful, but about as much as one can expect from the head of a company recently purchased by Amazon. While Siminoff says Ring will stay relatively independent, maintaining its Santa Monica office, becoming a piece of Amazon’s smart home play likely means deeper and deeper integrations with the company’s home hardware offerings.

Amazon’s clearly been eying the company for a while. The company backed Ring through the Alexa Fund, which has become a bit of a funnel for acquisitions of late, as it looks to leverage the Echo/Alexa’s success into an all-out smart home takeover.

Credits: https://techcrunch.com//04/12/amazon-officially-owns-ring-so-lets-talk-product-integration/

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SNR

Linux & Windows Geek, Blogger & System Administrator

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