Ad-blocking browser Brave signs up Dow Jones Media Group as a partner

Ad-blocking browser Brave signs up Dow Jones Media Group as a partner

Brave is the ad-blocking web browser founded by former Mozilla CEO Brendan Eich. Brave partners with Dow Jones Media Group, to bring Media Group content (specifically, full access to or a premium MarketWatch newsletter) to ‘a limited number of users who download the Brave browser on a first-come, first-serve basis’.

In addition, Barron’s and MarketWatch are becoming verified publishers on Brave’s Basic Attention Token (BAT) platform, a blockchain-based that will allow consumers and eventually advertisers to pay publishers. (Brave had a hugely successful initial coin offering last year.)

And the companies said they will be working together to experiment with different ways to use blockchain technology in media and .

To be clear, the partnership just involves the Dow Jones Media Group, not the larger Dow Jones organization (which is best-known for publishing The Wall Street Journal). And the language that the companies are using suggests that they’re very much approaching this as an experiment.

But it’s certainly a dramatic change in tone from the way most publishers talk about ad-blockers. In fact, a group of newspapers (including the Journal) published a letter two years ago stating that Brave’s business model was “indistinguishable from a plan to steal our content to publish on your own website.”

Brave also recently announced the launch of a referral program that rewards creators with BAT when they convince their fans to switch over to the browser. In the same announcement, the company said it has 2 million monthly active users.



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